What is a Behind the Scenes Photographer?

What is a BTS photographer?

Behind the scenes photography is a form of photography that captures the moments that happen behind the camera. It provides a glimpse into the creative process and the people involved in creating the final product. In the fashion and beauty industry, BTS photography is an important marketing tool that helps brands showcase their products, services, and creative process.

A BTS photographer is responsible for capturing the behind-the-scenes moments during a photoshoot or video production. They work closely with the production team to document the creative process, and their photos are often used in marketing campaigns, social media, and other promotional materials.

A BTS photographer's main responsibility is to capture the behind-the-scenes moments during a shoot or production. This includes the preparation, the actual shoot, and the post-production process. They work closely with the production team to document the creative process and to ensure that the final product meets the client's expectations.

To be a successful BTS photographer, one needs to have the necessary skills and experience. These include:

• Photography skills: A BTS photographer should have excellent photography skills, including composition, lighting, and editing.

• Attention to detail: They should have a keen eye for detail and be able to capture the subtle nuances of the creative process.

• Communication skills: Your Behind the Scenes photographer should have excellent communication skills and be able to work effectively with the production team.

• Flexibility: A BTS shooter should be able to adapt to changing situations and be willing to work long hours.

In the next section, we will discuss the importance of BTS pictures for fashion and beauty brands.

Behind the Scenes on a Vanity Fair Shoot with Super Models & Mario Testino ©Sam Faulkner/Fashion Films

Why are behind the scenes photos important?

BTS photography is a powerful marketing tool for fashion and beauty brands. Here are some of the benefits of using BTS content for marketing and branding:

• Authenticity: BTS photography provides a behind-the-scenes look at the creative process, which can make the brand more relatable and authentic to consumers.

• Engagement: BTS photography can help to engage consumers by providing a more in-depth look at the brand and its products.

• Promotion: BTS photography can be used in promotional materials, such as social media, advertising, and print materials, to help promote the brand and its products.

Here are some examples of how brands have used BTS content for beauty social media marketing:

• Rimmel London: We created a teaser social film and stills with Cara Delevingne to push the launch of a new mascara

• Kerastase: The luxury hair brand was revealing Kate Moss as their new brand ambassador we create a reportage story that was published around the world.

• Shiseido: Fashion Films created a social film and photo assets to complement the launch of a new campaign.

Consumers are also interested in BTS content. According to a survey by Google, 62% of people are interested in behind-the-scenes content, and 61% of people are more likely to purchase from a brand that shares BTS content.

Gisele Bündchen behind the scenes on fashion shoot ©Sam Faulkner/ Fashion Films

How to hire a Behind the Scenes photographer

When hiring a BTS photographer for your fashion or beauty brand, there are several factors to consider. At Fashion Films, we specialise in creating behind the scenes photography and video content for fashion and beauty brands. Here are some of the factors we recommend considering when hiring a BTS photographer:

• Experience: Look for a photographer who has experience working in the fashion or beauty industry, as they will be familiar with the specific needs and requirements of these brands.

• Portfolio: Look for a photographer with a strong portfolio of BTS photography. This will give you an idea of their style and ability to capture behind-the-scenes moments.

• Professionalism: Look for a photographer who is professional and reliable, as they will be representing your brand during the shoot.

• Budget: Consider your budget when hiring a photographer, as rates can vary depending on their experience and level of expertise.

At Fashion Films, we have a team of experienced BTS photographers who are dedicated to capturing the essence of your brand through behind-the-scenes content. Here are some questions to ask when hiring one of our BTS photographers:

• What is your experience working in the fashion or beauty industry?

• Can you provide examples of your BTS photography work for other brands?

• How do you ensure professionalism and reliability during the shoot?

• What is your rate and what is included in your services?

You can find our team of BTS photographers on our website or through referrals from other brands or industry professionals. In the next section, we will discuss the specific skills needed to be a successful BTS beauty filmmaker.

Kate Moss behind the scenes for beauty brand Kerastase ©Sam Faulkner/ Fashion Films

How to use BTS content for social media

At Fashion Films, we understand the power of behind-the-scenes content for social media marketing. Here are some best practices for using BTS content on social media:

• Showcase your brand personality: Use BTS content to highlight the personality and culture of your brand.

• Engage with your audience: Use BTS content to start a conversation with your audience and encourage them to share their thoughts and opinions.

• Be authentic: Show the real, unfiltered moments from behind the scenes to build trust and authenticity with your audience.

• Mix it up: Use a mix of photos and videos to keep your BTS content fresh and interesting.

Successful social media campaigns that used BTS content include Olay’s latest TVC with YouTube star Amelia Dimoldenberg and Revlon's #liveboldly campaign that introduced their new diverse faces. CoverGirl's social film to launch Katy Perry as their new face cleverly used stills with a voiceover that was recorded with her.

At Fashion Films, we have expertise and experience in producing all the additional assets that your brand needs from your shoot, including BTS content for social media. Our photographer and director, Sam Faulkner, has been shooting BTS for more than 15 years, working with the world’s leading fashion and beauty brands. Our creative network of camera ops, photographers, sound ops, and editors understands how shoots work and the secrets of great BTS.

Olay social post ©Sam Faulkner

When creating BTS content for social media, it's important to keep your audience in mind. Here are some tips for creating engaging BTS content:

• Focus on the details: Use close-up shots to highlight the details of your products or the behind-the-scenes process.

• Tell a story: Use BTS content to tell a story about your brand or the creative process behind your products.

• Use humor: Don't be afraid to inject some humor and personality into your BTS content to make it more engaging.

At Fashion Films, we specialise in creating behind-the-scenes films for fashion and beauty brands that are optimised for social media. Contact us today to learn more about how we can help your brand leverage the power of BTS content for social media marketing.

Behind-the-scenes photography and video content is a valuable tool for fashion and beauty brands to showcase their brand personality, engage with their audience, and build authenticity and trust. By hiring a skilled BTS photographer and creating compelling BTS content, brands can leverage the power of social media to promote their products and build their brand identity.

At Fashion Films, we are dedicated to creating high-quality behind-the-scenes films for fashion and beauty brands. Whether you're a large fashion brand or a small beauty startup, we can help you showcase your brand in a unique and engaging way. Contact us today to learn more about how we can help you harness the power of BTS content for your brand.